Die Wederei – Communication Manufactory

manufactory [mænju’fæktɔːri]: A pool of various crafts with highly specialized and qualified professionals in one common working place.

We|de|rei, die [‘wedeʀaɪ’]: A working place for holistic communication consulting.

Die Wederei are Dr. Franzisca und Stefan Weder. We build communication, no more, no less.

Communication is not just PR, communication is not just advertising, communication is not just Social Media. Communication is everything – and more. Forget disciplines, forget boundaries.  You might miss the chance. That is exactly our approach. Holistic, comprehensive, stategic. Communication not mass-produced but hand-made, individual, unique. That is how we live, feel and deal with communication.

We are specialists. Our focus: communication for technology. That is our home ground. That is where we have something to say. Everyone by his or her means. But always together. With you and for you.

Who we are

Dr. Franzisca Weder

Dr. Franzisca Weder

The Networker

Franzisca Weder devotes herself to networking - professionally researching on the topic since more than 12 years. After finishing her studies in journalism the Frankfurt-born German worked for different PR agencies and TV media before taking the scientific path. Since 2008, Franzisca works as Associate Professor at the Departement for Media and Communication Science at the Alpen-Adria-University Klagenfurt, focussing on organisational communication and PR, Corporate Social Responsibility, sustainable communication and media management. Franzisca also is the chairman of the Austrian Society of Communication (ÖGK).

Stefan Weder

Stefan Weder

The Practitioner

With more than 12 years of experience within the PR sector Stefan Weder is well positioned within the industry in the German-speaking countries. After finishing his studies in Journalism and Marketing the Bavarian-born PR pro started his career at the Munich-based PR-agency HBI specialized on ICT clients only in 2002. Two years later, Stefan changed to the Austrian Burson-Marsteller affiliate PR agency group Hochegger|COM, based in Vienna, Austria, where he played a decisive role in the communication team for ICT clients for more than five years. In April 2010, Stefan founded Die Wederei in Klagenfurt. Furthermore the active strategist teaches at the Alpen-Adria-University Klagenfurt and functions as active part of the Carinthian initiatives "Change The Box" and TEDxKlagenfurt.

What we offer

Strategic Communication Consulting

Without strategy no success – what applies to business life, also applies to communications. The strategy shows the way and direction. How to position myself in the communication concert happening everywhere? What makes me unique? These questions need to be answered before lifting off with communications. Die Wederei supports you in building your own individual communication strategy.

Comprehensive studies are basic. We explore your environment you are acting in, your network. We find your communication touchpoints. The result: You get valid data to build your communication strategy upon and to develop suitable measures.


Texts live. It needs to. Because words are a strong instrument. They can emphasise, explain, kidnap you to foreign worlds. But for you they need to be put in place aiming to reach the goals set in your unique communication strategy. That is our aspiration. Keeping that in mind, we translate your texts to your stakeholders.

Press releases, websites, advertisement or blogging – every communication channel got its specifics. We take care of them. We put your words in the right order. Special texts – Weder proofed.

PR & Social Media

Public Relations is relationship management using communications. We know how communication functions, we have the key to your stakeholders. Be it media, politics or the public – Die Wederei supports you to decide if a news is a news, how to work up that news and in which channels to distribute that news.

Or maybe it is time that you gonna be the media? Social Media plays an important role in the communication mix nowadays. Die Wederei support you to make big digital impressions and accompanies you on your way to communication success.

Who relies/d on us

Where to find us


Die Wederei – Stefan Weder e.U.
Lilienthalstr. 23
9020 Klagenfurt