They design more than screens, the Illustree UX experts. As creative problem solvers, they design digital products. Digital products that work. And even more: They design experiences, transform the company performance into experiences that count. Digital touchpoints get created, digital touchpoints that people like to use. And that bring forward the companies offering these touchpoints. And all that needs to be communicated? An oversupply of messages needed to be streamlined, the focus needed to be set on the brand essentials. For that, Illustree relied on Die Wederei. A workshop straightened the different perspectives towards common objectives and helped grinding towards a clear positioning and structured messaging. Further discussions after that sharpened the Illustree profile and led to a comprehensive communication strategy including specific ideas on how to communicate the appropriate way to reach the targets.