metras is well-positioned, a true expert in its field. Who wants to implement quality management within his or her company might very likely chose the Klagenfurt-based service provider. But that’s not the whole story. metras offers a lot: accreditations, cerifications, consulting, trainings, books, a methodology for implementations. Over the years, a bunch of services arose and grew over the brand core. It was Die Wederei’s job to analyse the situation, dig deep and work out a clear communication line. Step by step, it needs to be implemented in existing communication materials and channels like website or newsletter.