To explain software isn’t the easiest task. It’s better to give your audience a hands-on experience to let them have a look at the features and possibilities of a software. This was the approach Stefan Weder used working on the account for the PR agency Hochegger|COM. Starting off from a comprehensive communication strategy that was build up for mobil-data, targeted measures were set, mainly media interviews and workshops. Expert articles in IT business magazines and medialization of the main event of the year, mobil-data’s own “mobile working day” concluded the media work for the IT start-up.