Do you understand, software?
As Stefan Weder started taking over the communication agenda of ScanSoft (today Nuance) at the PR agency HBI in Munich, speech recognition had not yet grown up. But it should become the “next big thing” within the upcoming years. Today, speech recognition technology is to be found in nearly every smartphone. ScanSoft’s solution was called Dragon Naturally Speaking – and Stefan Weder took care with targeted PR measures that ScanSoft’s success within the German-speaking countries reached new heights.