If smart technologies find their way to Austria, it does not automatically imply success. Being a brand like Samsung helps. It still is important to localize international news, international campaigns and content to local habits. PR measures need to be matched with marketing and social media communication, no matter if it is smartphones or B2B solutions that are in focus. Stefan Weder comprehensivly consulted Samsung throughout the communication agenda, planned and implemented PR tasks like media work, crisis communication, product PR and social media support. One of the highlights of Stefan’s work for Samsung within his years with the PR agency Kobza Integra was the communication support of the project “Samsung Power Sleep” that was awarded a nomination for the Austrian PRVA-Staatspreis.